Responsibilities

• Formulate a go-to market plan, a product launch plan (application or application features), and communication package of the product including value propositions of the product, user manuals, marketing campaigns, and promotional activities.
• Conduct, monitor, and evaluate marketing activities via every channel including personalized marketing, content marketing, in-app marketing, promotional activities, and membership system to encourage frequent usage of the application and investment in financial and investment products through the application.
• Monitor and analyze the number and composition of application users and investors, and total investment amount via the application in order to enhance communication and marketing strategies.
• Monitor and evaluate application, research competitor applications in the market, and keep up with investment, technology, industry trends, market trends, and current events and research competitor products to provide recommendations on product improvement to Product Owner.

Qualifications

• Bachelor’s degree or higher in Finance and Economic or related fields.
• Great understanding of investment products such as stock, mutual fund, and cryptocurrency.
• IC License.
• Proven work experience as an investment product marketing specialist.
• Effective verbal and written communication skills in Thai and English.
• Excellent project management and mediation skills.
• Data analytics, data interpretation, and data visualization skills.
• Creativity and problem-solving skills.
• Ability to research, identify topics to connect with customers, translate information, data, topics and creative ideas into digital content pieces, tell a story using words, images, audio, and video, and measure the marketing and commercial impact of the content.
• Ability to multi-task, prioritize, and work efficiently under pressure with careful attention to detail.