Responsibilities

• Own and manage all the social media accounts, create a calendar of content and posts, optimize the use of budget on each channel, engage with the audience on all the channels, and use them to create conversation around the product.
• Conduct, evaluate, optimize, and consistently improve digital marketing campaigns on every channel including search, social, and display advertisements to acquire new audience and engage with existing audience.
• Monitor, analyze, and report the performance of all digital marketing campaigns and provide recommendations on how to better use paid advertisements to achieve team goals.
• Collaborate with Product Marketing, Content Creators, and Visual Designers to optimize all digital marketing activities for better campaign results.

Qualifications

• Bachelor’s degree in Finance, Economics, Business, Marketing or related fields.
• Good understanding of investment products such as stock, mutual fund, and cryptocurrency. IC license is useful for the position.
• Experience in the creation and execution of digital advertising campaigns across multiple platforms.
• Great understanding of Google Analytics, social media ad platforms, and Google Ads.
• Effective verbal and written communication skills in Thai and English.
• Excellent project management and mediation skills.
• Data analytics, data interpretation, and data visualization skills.
• Creativity and problem-solving skills.